The buyer’s journey
How a used car buyer goes from search to sale.
Most buyers find a car on a marketplace, check it out on your site and apply from their phone. At a buy here pay here lot, they then pay you every week for years. Here’s every step, what the buyer does and what LeftLane does for you.
Step 1 of 4
Before the click
Where buyers find your car.
Listed everywhere at once
AvailableAdd the car in LeftLane and it’s on CarGurus within the hour, Autotrader the same day and dozens of other sites by morning.
Found on Google
AvailableEach car has its own page Google can read, so someone searching for that year, make and model can find your site, not just a marketplace.
Step 2 of 4
On your website
What they check before they call.
Checks the history
AvailableCarfax and AutoCheck reports on every car, from your own account, answer the first question buyers ask.
Asks instead of filtering
Coming soonA buyer types “3-row SUV under $110 a week, good on gas” and gets cars from your lot, then an offer to book a test drive.
Shops on the payment
AvailableA weekly payment and down payment on every car, plus a calculator, because that’s how buy here pay here customers shop.
Prequalifies
AvailableA soft pull through 700Credit shows the buyer what they qualify for, without touching their credit score.
Applies from their phone
AvailableThe credit application saves as they go, so someone who starts on a lunch break can finish after work.
Step 3 of 4
After they reach out
What you get.
The lead hits your phone
AvailableYou get a text and an email with the car attached, and a copy goes to your CRM. Spam is filtered out. If you have more than one lot, the right lot gets it.
To the lender in one click
AvailableSend the application to RouteOne without retyping it. Then structure the deal in LeftLane, which checks it against your state’s rate cap.
Sold means gone
AvailableMark the car sold in LeftLane and it comes off your website and every listing site on the next update. No more calls about a car you sold yesterday.
Step 4 of 4
After the sale
Why they buy from you again.
Payments without phone calls
AvailableCustomers get text reminders with a pay link. They can pay on your website or in the LeftLane Customer app, or turn on Auto Pay. Each payment posts to their account automatically.
The next car
AvailableA customer who paid on time for two years is your best lead, and their history is already in LeftLane when they come back.
Watch it happen on your own website.
The preview shows a buyer applying on one side and the lead coming into LeftLane on the other.