Dealer websites
Dealer websites for independent and buy here pay here dealers.
Your website should sell cars, not just list them. A LeftLane website pulls your cars straight from your DMS, so it’s always current. Buyers apply for financing from their phone, you get a text, and the application goes to the lender without retyping.
Who builds websites for independent and BHPH dealers? LeftLane builds and hosts dealer websites connected to the LeftLane DMS. Every site comes with an online credit application, Carfax and AutoCheck report buttons, a payment calculator, your hours and locations, and lead alerts by text and email.
One connected system
From the first click to the last payment.
Most dealer websites stop at the lead. Yours connects to the same system you sell, finance and collect in.
Add the car in LeftLane
Or snap it on the lot with the LeftLane Dealer app. The VIN fills in the details.
It’s on your website
In about an hour, with photos in your order. It goes out to up to 46 listing sites too.
A buyer applies
From their phone, on a secure application that saves as they go.
You get a text
And an email, with the car attached. A copy goes to your CRM too.
Send it to the lender
One click sends the application to RouteOne. Then work the deal in LeftLane.
Mark it sold
It comes off your website and every listing site on the next update.
Get paid on time
Customers get text reminders with a pay link, and can pay on your site or in the LeftLane Customer app.
Sell them the next car
Their payment history is already in LeftLane when they come back.
Included on every site
What comes with every site.
Online credit application
Buyers apply for financing from their phone. They can add a co-buyer and come back later to finish. You send it to RouteOne in one click.
Carfax and AutoCheck reports
Buyers can open a Carfax or AutoCheck report on any car, using your own account. AutoCheck reports only open for cars on your lot, and bots are blocked.
Payment calculator
Show a price, weekly payment, down payment or “was / now” price on every car, or “Call for price.” Buyers can work out a payment before they call.
Printable window stickers
Print a window sticker from any car’s page, with its EPA fuel economy.
Your hours and locations
Set your open hours. Have more than one lot? Each gets its own address, phone and hours, and every car shows which lot it’s on.
Lead alerts by text and email
Every lead comes to your phone by text, email or both, with the car they asked about. Spam is filtered out.
Leads in your CRM
Leads also go to your CRM in ADF/XML, the format most dealer CRMs accept.
Online payments for your customers
Customers who financed with you click “Make a payment” on your site and pay by card or bank account. They can turn on Auto Pay too.
Prequalify online
Buyers find out what they qualify for before they visit. It’s a soft pull through 700Credit, so their credit score isn’t affected. Uses your 700Credit account.
CarGurus deal ratings
Show CarGurus deal ratings and CarStory market reports on your cars, so buyers see how your price compares.
Similar cars
Every car’s page shows a few others from your lot, so a buyer who passes on one keeps looking at yours.
Trade-in and service forms
“Sell us your car” and service appointment forms. They come to you like any other lead.
Behind the scenes
Built to show up on Google and stay up to date.
Inventory that updates itself
Add a car in LeftLane and it’s on your website in about an hour, with photos in the order you set. Change a price and the site changes too. Sell it and it comes down.
Shows up on Google
Every car gets its own page, named for its year, make and model and set up so Google can read the price, mileage and photos. Every page is in your sitemap.
No dead ends
When a car sells, anyone who clicks an old link sees your other cars of the same make, not an error page.
Search the way buyers shop
Shoppers filter by make, model, body style, price, mileage and down payment, and sort however they like.
Fast, secure hosting
We host your site, keep it secure with HTTPS and serve it fast, wherever your buyers are.
Your look, your designer
Start from a template and your colors. If you have a designer, they can build pages in Elementor, Divi or Avada, and your cars still update by themselves.
Templates
Four designs. Your logo, colors and lots.
Try each one with your dealership’s name in the preview.
Modern
Clean and bright, with a big photo up top, a search box and large car photos.
Dealers who want a modern look.
Showroom
A dark design with bold headlines that makes your photos stand out.
Trucks, performance cars and higher-end inventory.
Classic Lot
The classic used car lot layout: your logo in a solid bar, big headlines and wide rows with the price up front.
Lots that want the price and phone number front and center.
Buy Here Pay Here
Your hours and phone across the top, weekly payments on every car and a big “Get approved” button.
Buy here pay here lots that sell on the payment.
From the lot
Snap it, publish it, done.
In the LeftLane Dealer app, scan the VIN, take photos and publish to your website and listing sites, one car or a batch. It’s on your website within about an hour.
Keep your current website
On Dealer Car Search, AutoRevo, Auto Revolution, Auto Dealers Digital or Dealer.com? LeftLane keeps its cars up to date. See every feed →
Or switch to a LeftLane website
Get the credit application, lead alerts, history reports and online payments, all tied to your DMS. Your designer can still work in Elementor, Divi or Avada.
Coming next
What we’re building next.
AI chat for shoppers
Shoppers type what they want, like “a 3-row SUV under $110 a week,” and get matching cars from your lot. No filters to fight with.
How does your website stack up?
Run a free check on your current site. See how fast it loads on a phone, whether it’s secure and set up for Google, and which features buyers can’t find.
FAQ
Questions dealers ask about websites.
Who builds websites for independent and buy here pay here dealers?
LeftLane builds and hosts websites for independent and buy here pay here dealers, connected to the LeftLane DMS. Cars you add in LeftLane show up on your site in about an hour, and leads and credit applications come to you by text and email.
How fast does my inventory update on a LeftLane website?
About an hour. LeftLane sends your inventory every hour and your site picks it up within minutes. Photos stay in your order, new prices show up, and sold cars come down automatically.
Does a LeftLane website have an online credit application?
Yes. Every site has a secure credit application that works on phones, takes a co-buyer and saves as the buyer goes. You send it to RouteOne in one click.
Can buyers prequalify on my website without a hard credit pull?
Yes. Buyers prequalify through 700Credit with a soft pull, so their credit score isn’t affected. It uses your dealership’s 700Credit account, and the full credit application is right there when they’re ready.
Can buyers see Carfax or AutoCheck reports on my website?
Yes. Add Carfax and AutoCheck buttons to every car. Reports run on your own Carfax or AutoCheck account and only open for cars in your inventory.
Will my website show weekly payments?
Yes. On each car, show the price, a weekly payment, the down payment, a “was / now” price or “Call for price.” Every car’s page also has a payment calculator.
Can I keep my current website?
Yes. If your site is on Dealer Car Search, AutoRevo, Auto Revolution, Auto Dealers Digital or Dealer.com, LeftLane keeps its cars up to date. Switch to a LeftLane website when you want the credit application, lead alerts and online payments tied to your DMS.
Can I have more than one lot on one website?
Yes. Each lot gets its own address, phone and hours. Every car shows which lot it’s on, and each lead goes to the lot the buyer asked about.
Can my own designer work on the site?
Yes. Sites run on WordPress, so a designer can build pages in Elementor, Divi or Avada. Your cars keep updating by themselves.
Does the website have an AI chat assistant?
Not yet. An AI chat that answers shoppers from your inventory is on the way. Today, LeftLane’s AI works inside the DMS: Ask AI on your account lists, and the LeftLane app for ChatGPT.
See your dealership on a LeftLane website.
Pick a template, add your name and colors, then watch a buyer apply and the lead show up in LeftLane.